Britannia NutriChoice Digestive 250g — 95% Indian Value Capture

parakhi

Packaged Biscuits

as of 2025-09 · numbers move

analysing

Britannia NutriChoice Digestive

Packaged Biscuits · 250g

Indian Value Capture

Almost all Indian.

COMPOSITION86%MII

● INDIA

91% of MRP

● TAX

5% of MRP

● ABROAD

4% of MRP

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where does it go  ↓

Where does it go?

Every rupee, sliced.

Hover a slice for the source. Every line is dated, sourced, and rated for confidence.

19%

18%

10%

10%

8%

hover a slice to inspect

Item
%
₹
Origin
Confidence

Refined wheat flour (maida)✓ ON LABEL

19%

—

🇮🇳 India

High confidence T1

Retailer + distributor margin

18%

—

🇮🇳 India

Medium confidence T3

Manufacturing

10%

—

🇮🇳 India

Medium confidence T3

Distribution & logistics

10%

—

🇮🇳 India

Medium confidence T3

Packaging

8%

—

🇮🇳 India

Medium confidence T3

Brand margin

6%

—

🇮🇳 India

Medium confidence T3

Brand's profit

6%

—

🇮🇳 India

Medium confidence T3

Sugar✓ ON LABEL

5%

—

🇮🇳 India

High confidence T1

GST (5%)

5%

—

Tax · India

High confidence T1

Palm oil✓ ON LABEL

4%

—

🇮🇩 ID

Medium confidence T2

Advertising

4%

—

🇮🇳 India

Medium confidence T3

Invert sugar syrup✓ ON LABEL

1%

—

🇮🇳 India

High confidence T1

Other (salt, milk solids, leavening, emulsifier, flavor)✓ ON LABEL

1%

—

🇮🇳 India

Medium confidence T2

The catch

The 4% that didn't stay home.

Palm oil

🇮🇩Indonesia · 45%🇲🇾Malaysia · 45%🇹🇭Thailand · 7%

~37% of India's palm oil imports

How we know

The receipts.

Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.

How much is hard-sourced

37% Tier 1–2

37% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a reviewed category-typical estimate, shown with ranges.

TIER 11

Hard government data

GST notifications, import data, tariffs

TIER 21

Verified industry

Company filings, audited reports

TIER 33

Modelled estimate

Industry benchmarks + ratios

TIER 40

Honest guess

Best informed estimate; flagged as such

On the label · via Open Food Facts

The actual declared ingredients — a real sourced fact from the pack, not our estimate.

WHEAT FLOURREFINED PALM OILSUGARWHEAT BRANGLUCOSEMILKMALTODEXTRINRAISING AGENTSIODISED SALTEMULSIFIERS322471 and 472eNATURALNATURE IDENTICAL and ARTIFICIALFLAVOURING SUBSTANCESMALT EXTRACTDOUGH CONDITIONERATTA500503