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Compare.
Two products, side by side. Which keeps more of your money in India?
Britannia NutriChoice Digestive
×
Packaged Biscuits
Britannia NutriChoice Digestive
MRP —
0
%
Almost all Indian
Indian Value Capture
95
%
Composition (MII)
86
%
Money split
91
·
5
·
4
GST / tax
5
%
Goes abroad
4
%
Hard-sourced
37
% T1–2
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