Yippee Magic Masala Noodles 70g — 93% Indian Value Capture

parakhi

Instant Noodles

draft · unreviewedas of 2025-09 · numbers move

analysing

Yippee Magic Masala Noodles

Instant Noodles · 70g

Indian Value Capture

Mostly Indian.

COMPOSITION76%MII

● INDIA

81% of MRP

● TAX

12% of MRP

● ABROAD

7% of MRP

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where does it go  ↓

Where does it go?

Every rupee, sliced.

Hover a slice for the source. Every line is dated, sourced, and rated for confidence.

17%

15%

12%

11%

11%

9%

9%

7%

7%

hover a slice to inspect

Item
%
₹
Origin
Confidence

Refined wheat flour (maida)✓ ON LABEL

17%

—

🇮🇳 India

High confidence T1

Retailer + distributor margin

15%

—

🇮🇳 India

Medium confidence T3

GST (12%)

12%

—

Tax · India

High confidence T1

Packaging

11%

—

🇮🇳 India

Medium confidence T3

Manufacturing

11%

—

🇮🇳 India

Medium confidence T3

Distribution & logistics

9%

—

🇮🇳 India

Medium confidence T3

Brand's profit

9%

—

🇮🇳 India

Medium confidence T3

Brand margin

7%

—

🇮🇳 India

Medium confidence T3

Advertising

7%

—

🇮🇳 India

Medium confidence T3

Palm oil✓ ON LABEL

6%

—

🇮🇩 ID

Medium confidence T2

Tastemaker (spices, MSG, hydrolyzed protein, dehydrated veg)✓ ON LABEL

3%

—

🇨🇳 CN

Medium confidence T2

Salt✓ ON LABEL

1%

—

🇮🇳 India

Medium confidence T2

The catch

The 7% that didn't stay home.

Palm oil

🇮🇩Indonesia · 45%🇲🇾Malaysia · 45%🇹🇭Thailand · 7%

Tastemaker (spices, MSG, hydrolyzed protein, dehydrated veg)

🇨🇳China · 25%

MSG and hydrolyzed protein largely imported.

How we know

The receipts.

Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.

How much is hard-sourced

37% Tier 1–2

37% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.

TIER 12

Hard government data

GST notifications, import data, tariffs

TIER 21

Verified industry

Company filings, audited reports

TIER 31

Modelled estimate

Industry benchmarks + ratios

TIER 40

Honest guess

Best informed estimate; flagged as such

On the label · via Open Food Facts

The actual declared ingredients — a real sourced fact from the pack, not our estimate.

Instant NoodlesRefined Palm Oillodized SaltWheat GlutenThickenersStabilizerse339iie450iiie452iAcidity RegulatorsSeasoningVegetablesInstant Noodle PowderSpicesCondimentsSugarHydrolyzed Vegetable ProteinNatural FlavoursNatural Flavouring SubstancesNature Identical Flavouring Substances