02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
GST (18%)
18%
—
Tax · India
High confidence T1
Water
15%
—
🇮🇳 India
Medium confidence T2
Packaging
15%
—
🇮🇳 India
Medium confidence T3
Retailer + distributor margin
15%
—
🇮🇳 India
Medium confidence T3
Advertising
14%
—
🇮🇳 India
Medium confidence T3
Brand's profit
10%
—
🇮🇳 India
Medium confidence T3
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
8%
—
🇮🇳 India
Medium confidence T3
Brand margin
7%
—
🇮🇳 India
Medium confidence T3
Humectants & emollients (glycerin, oils, waxes)
6%
—
🇨🇳 CN
Medium confidence T2
Actives (niacinamide, vitamins, SPF, whitening agents)
2%
—
🇮🇳 India
Medium confidence T2
Fragrance, preservatives, emulsifiers
1%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 3% that didn't stay home.
3%
Humectants & emollients (glycerin, oils, waxes)
🇨🇳China · 35%
Glycerin largely imported.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
35% Tier 1–235% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 12
Hard government data
GST notifications, import data, tariffs
TIER 21
Verified industry
Company filings, audited reports
TIER 30
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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