02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Potato / corn / pulses / besan (chickpea flour)
18%
—
🇮🇳 India
High confidence T1
Packaging
15%
—
🇮🇳 India
Medium confidence T3
Retailer + distributor margin
15%
—
🇮🇳 India
Medium confidence T3
GST (12%)
12%
—
Tax · India
High confidence T1
Distribution & logistics
10%
—
🇮🇳 India
Medium confidence T3
Manufacturing
9%
—
🇮🇳 India
Medium confidence T3
Advertising
9%
—
🇮🇳 India
Medium confidence T3
Brand's profit
9%
—
🇺🇸 US
Medium confidence T3
Palm oil (frying medium)
6%
—
🇮🇩 ID
Medium confidence T2
Brand margin
6%
—
🇮🇳 India
Medium confidence T3
Seasoning blend (spices, MSG, hydrolyzed protein, dehydrated veg)
2%
—
🇨🇳 CN
Medium confidence T2
Salt
1%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 15% that didn't stay home.
6%
Palm oil (frying medium)
🇮🇩Indonesia · 45%🇲🇾Malaysia · 45%🇹🇭Thailand · 7%
1%
Seasoning blend (spices, MSG, hydrolyzed protein, dehydrated veg)
🇨🇳China · 25%
MSG and hydrolyzed protein largely imported.
9%
Brand's profit
🇺🇸United States · 100%
Brand registered in US.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
35% Tier 1–235% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 11
Hard government data
GST notifications, import data, tariffs
TIER 21
Verified industry
Company filings, audited reports
TIER 34
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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