Soulfull Millet Muesli 400g — 90% Indian Value Capture

parakhi

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Breakfast Cereal

draft · unreviewedas of 2025-09 · numbers move

analysing

Soulfull Millet Muesli

Breakfast Cereal · 400g

Indian Value Capture

Mostly Indian.

COMPOSITION82%MII

● INDIA

80% of MRP

● TAX

18% of MRP

● ABROAD

2% of MRP

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where does it go  ↓

Where does it go?

Every rupee, sliced.

Hover a slice for the source. Every line is dated, sourced, and rated for confidence.

32%

18%

13%

11%

9%

8%

7%

7%

hover a slice to inspect

Item
%
₹
Origin
Confidence

Grain (corn / wheat / oats)✓ ON LABEL

32%

—

🇮🇳 India

High confidence T1

GST (18%)

18%

—

Tax · India

High confidence T1

Packaging

13%

—

🇮🇳 India

Medium confidence T3

Retailer + distributor margin

11%

—

🇮🇳 India

Medium confidence T3

Manufacturing

9%

—

🇮🇳 India

Medium confidence T3

Advertising

8%

—

🇮🇳 India

Medium confidence T3

Distribution & logistics

7%

—

🇮🇳 India

Medium confidence T3

Brand margin

7%

—

🇮🇳 India

Medium confidence T3

Sugar, malt, vitamins✓ ON LABEL

5%

—

🇮🇳 India

High confidence T1

Brand's profit

5%

—

🇺🇸 US

Medium confidence T3

The catch

The 2% that didn't stay home.

Brand's profit

🇺🇸United States · 38%🇨🇭Switzerland · 7%

Kellogg's (Kellanova) and Quaker (PepsiCo) dominate cornflakes/oats.

How we know

The receipts.

Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.

How much is hard-sourced

49% Tier 1–2

49% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.

TIER 12

Hard government data

GST notifications, import data, tariffs

TIER 20

Verified industry

Company filings, audited reports

TIER 30

Modelled estimate

Industry benchmarks + ratios

TIER 40

Honest guess

Best informed estimate; flagged as such

On the label · via Open Food Facts

The actual declared ingredients — a real sourced fact from the pack, not our estimate.

MilletsRolled OatsWheat FlakesCorn FlakesCranberrySugarBlack RaisinsPapaya3.29 AlmondRiceInvert Sugar SyrupHoneyMalt ExtractEdible Vegetable OilEmulsifierStrawberry Powderlodised SaltColourNatural FlavourAnticaking Agent