02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
GST (18%)
18%
—
Tax · India
High confidence T1
Surfactants (SLS, SLES, cocamidopropyl betaine)
16%
—
🇨🇳 CN
Medium confidence T2
Retailer + distributor margin
16%
—
🇮🇳 India
Medium confidence T3
Water
15%
—
🇮🇳 India
Medium confidence T2
Packaging
11%
—
🇮🇳 India
Medium confidence T3
Advertising
9%
—
🇮🇳 India
Medium confidence T3
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Brand margin
8%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
7%
—
🇮🇳 India
Medium confidence T3
Brand's profit
6%
—
🇬🇧 GB
Medium confidence T3
Glycerin, fragrance, preservatives
3%
—
🇮🇳 India
Medium confidence T2
Active ingredients (chloroxylenol, triclosan, benzalkonium chloride)
2%
—
🇨🇳 CN
Medium confidence T2
03
The catch
The 18% that didn't stay home.
11%
Surfactants (SLS, SLES, cocamidopropyl betaine)
🇨🇳China · 55%🇩🇪Germany · 15%
China dominant in SLS/SLES; also large Indian capacity (Godrej, Aarti).
2%
Active ingredients (chloroxylenol, triclosan, benzalkonium chloride)
🇨🇳China · 75%
China is dominant producer of chloroxylenol (PCMX) used in Dettol.
5%
Brand's profit
🇬🇧United Kingdom · 60%🇳🇱Netherlands · 25%
Reckitt (Dettol, Savlon) HQ London; P&G (Safeguard) US.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
46% Tier 1–246% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 12
Hard government data
GST notifications, import data, tariffs
TIER 21
Verified industry
Company filings, audited reports
TIER 30
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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