02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Water
18%
—
🇮🇳 India
Medium confidence T2
GST (18%)
18%
—
Tax · India
High confidence T1
Retailer + distributor margin
15%
—
🇮🇳 India
Medium confidence T3
Advertising
15%
—
🇮🇳 India
Medium confidence T3
Packaging
13%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
9%
—
🇮🇳 India
Medium confidence T3
Brand's profit
9%
—
🇺🇸 US
Medium confidence T3
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Brand margin
7%
—
🇮🇳 India
Medium confidence T3
Surfactants (SLES / SLS / cocamidopropyl betaine)
3%
—
🇨🇳 CN
Medium confidence T2
Silicones & conditioning agents
1%
—
🇮🇳 India
Medium confidence T2
Fragrance, preservatives, colour
1%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 11% that didn't stay home.
2%
Surfactants (SLES / SLS / cocamidopropyl betaine)
🇨🇳China · 65%
China dominates global SLES/SLS.
9%
Brand's profit
🇺🇸United States · 100%
Brand profit flows to Procter & Gamble (US).
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
35% Tier 1–235% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 12
Hard government data
GST notifications, import data, tariffs
TIER 22
Verified industry
Company filings, audited reports
TIER 30
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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