Nestlé KitKat 37g — 80% Indian Value Capture

parakhi

Chocolate

draft · unreviewedas of 2025-09 · numbers move

analysing

Nestlé KitKat

Chocolate · 37g

Indian Value Capture

Largely Indian.

COMPOSITION67%MII

● INDIA

63% of MRP

● TAX

18% of MRP

● ABROAD

19% of MRP

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where does it go  ↓

Where does it go?

Every rupee, sliced.

Hover a slice for the source. Every line is dated, sourced, and rated for confidence.

18%

15%

14%

13%

11%

9%

9%

8%

8%

8%

7%

hover a slice to inspect

Item
%
₹
Origin
Confidence

GST (18%)

18%

—

Tax · India

High confidence T1

Retailer + distributor margin

15%

—

🇮🇳 India

Medium confidence T3

Sugar✓ ON LABEL

14%

—

🇮🇳 India

High confidence T1

Cocoa (beans / butter / liquor)✓ ON LABEL

13%

—

🌍 CI

Medium confidence T2

Packaging

11%

—

🇮🇳 India

Medium confidence T3

Advertising

9%

—

🇮🇳 India

Medium confidence T3

Brand's profit

9%

—

🇨🇭 CH

Medium confidence T3

Milk solids✓ ON LABEL

8%

—

🇮🇳 India

Medium confidence T2

Manufacturing

8%

—

🇮🇳 India

Medium confidence T3

Distribution & logistics

8%

—

🇮🇳 India

Medium confidence T3

Brand margin

7%

—

🇮🇳 India

Medium confidence T3

Emulsifiers, flavour (lecithin, vanillin)✓ ON LABEL

1%

—

🇮🇳 India

Medium confidence T2

The catch

The 19% that didn't stay home.

11%

Cocoa (beans / butter / liquor)

🏳️Ivory Coast · 40%🏳️Ghana · 30%🇮🇩Indonesia · 15%

World's largest cocoa producer.

Brand's profit

🇨🇭Switzerland · 100%

Brand registered in CH.

How we know

The receipts.

Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.

How much is hard-sourced

45% Tier 1–2

45% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.

TIER 14

Hard government data

GST notifications, import data, tariffs

TIER 20

Verified industry

Company filings, audited reports

TIER 30

Modelled estimate

Industry benchmarks + ratios

TIER 40

Honest guess

Best informed estimate; flagged as such

On the label · via Open Food Facts

The actual declared ingredients — a real sourced fact from the pack, not our estimate.

SugarMilkFractionated vegetable FatHydrogenated Vegetable fatsRefined Wheat flourCocoa solidsEmulsifierYeastRaising agentArtificial flavouring substanceIodised saltFlour treatment agentNature Identical flavoring substanceMaidaSoya lecithinvanilla516