02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Coffee beans (robusta / arabica)
28%
—
🇮🇳 India
Medium confidence T2
GST (18%)
18%
—
Tax · India
High confidence T1
Packaging
13%
—
🇮🇳 India
Medium confidence T3
Retailer + distributor margin
13%
—
🇮🇳 India
Medium confidence T3
Manufacturing
11%
—
🇮🇳 India
Medium confidence T3
Advertising
9%
—
🇮🇳 India
Medium confidence T3
Brand's profit
9%
—
🇨🇭 CH
Medium confidence T3
Chicory
8%
—
🇮🇳 India
Medium confidence T2
Distribution & logistics
7%
—
🇮🇳 India
Medium confidence T3
Brand margin
7%
—
🇮🇳 India
Medium confidence T3
Additives (flavour, anti-caking)
1%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 9% that didn't stay home.
9%
Brand's profit
🇨🇭Switzerland · 100%
Brand registered in CH.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
45% Tier 1–245% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 12
Hard government data
GST notifications, import data, tariffs
TIER 20
Verified industry
Company filings, audited reports
TIER 31
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
On the label · via Open Food Facts
The actual declared ingredients — a real sourced fact from the pack, not our estimate.
Coffee beans
Sources used for this product
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