02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
GST (18%)
18%
—
Tax · India
High confidence T1
Palm fatty acid / palm stearin
17%
—
🇮🇩 ID
Medium confidence T2
Retailer + distributor margin
15%
—
🇮🇳 India
Medium confidence T3
Advertising
12%
—
🇮🇳 India
Medium confidence T3
Brand's profit
9%
—
🇮🇳 India
Medium confidence T3
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
7%
—
🇮🇳 India
Medium confidence T3
Brand margin
7%
—
🇮🇳 India
Medium confidence T3
Packaging
6%
—
🇮🇳 India
Medium confidence T3
Caustic soda (NaOH)
5%
—
🇮🇳 India
Medium confidence T2
Perfume + colorants + glycerin
5%
—
🇮🇳 India
Medium confidence T2
Tallow / animal fat (some brands)
4%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 16% that didn't stay home.
16%
Palm fatty acid / palm stearin
🇮🇩Indonesia · 45%🇲🇾Malaysia · 45%
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
44% Tier 1–244% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 11
Hard government data
GST notifications, import data, tariffs
TIER 22
Verified industry
Company filings, audited reports
TIER 31
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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