02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Tomato paste / concentrate
27%
—
🇨🇳 CN
Medium confidence T2
Sugar, salt, vinegar, spices
16%
—
🇮🇳 India
High confidence T1
Packaging
13%
—
🇮🇳 India
Medium confidence T3
GST (12%)
12%
—
Tax · India
High confidence T1
Retailer + distributor margin
11%
—
🇮🇳 India
Medium confidence T3
Manufacturing
8%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
7%
—
🇮🇳 India
Medium confidence T3
Brand margin
6%
—
🇮🇳 India
Medium confidence T3
Advertising
6%
—
🇮🇳 India
Medium confidence T3
Brand's profit
5%
—
🇩🇪 DE
Medium confidence T3
03
The catch
The 16% that didn't stay home.
11%
Tomato paste / concentrate
🇨🇳China · 40%
China is the world's largest tomato-paste exporter; cheaper paste is widely imported.
5%
Brand's profit
🇩🇪Germany · 100%
Brand profit flows to Dr. Oetker GmbH (DE).
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
50% Tier 1–250% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 12
Hard government data
GST notifications, import data, tariffs
TIER 20
Verified industry
Company filings, audited reports
TIER 30
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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