02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Fluff pulp & SAP (super-absorbent polymer)
29%
—
🇮🇳 India
Medium confidence T2
Non-woven, elastics, films, adhesive
18%
—
🇮🇳 India
Medium confidence T2
GST (12%)
12%
—
Tax · India
High confidence T1
Manufacturing
11%
—
🇮🇳 India
Medium confidence T3
Retailer + distributor margin
11%
—
🇮🇳 India
Medium confidence T3
Packaging
10%
—
🇮🇳 India
Medium confidence T3
Brand margin
8%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
7%
—
🇮🇳 India
Medium confidence T3
Advertising
7%
—
🇮🇳 India
Medium confidence T3
Brand's profit
6%
—
🇺🇸 US
Medium confidence T3
03
The catch
The 4% that didn't stay home.
4%
Brand's profit
🇺🇸United States · 50%🇯🇵Japan · 22%
Pampers (P&G), Huggies (Kimberly-Clark) lead.
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
50% Tier 1–250% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a category-typical estimate from an unreviewed draft template — treat it as directional, not gospel.
TIER 12
Hard government data
GST notifications, import data, tariffs
TIER 20
Verified industry
Company filings, audited reports
TIER 30
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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