02
Where does it go?
Every rupee, sliced.
Hover a slice for the source. Every line is dated, sourced, and rated for confidence.
hover a slice to inspect
Item
%
₹
Origin
Confidence
Refined wheat flour (maida)
19%
—
🇮🇳 India
High confidence T1
Retailer + distributor margin
18%
—
🇮🇳 India
Medium confidence T3
Manufacturing
10%
—
🇮🇳 India
Medium confidence T3
Distribution & logistics
10%
—
🇮🇳 India
Medium confidence T3
Packaging
8%
—
🇮🇳 India
Medium confidence T3
Brand margin
6%
—
🇮🇳 India
Medium confidence T3
Brand's profit
6%
—
🇮🇳 India
Medium confidence T3
Sugar
5%
—
🇮🇳 India
High confidence T1
GST (5%)
5%
—
Tax · India
High confidence T1
Palm oil
4%
—
🇮🇩 ID
Medium confidence T2
Advertising
4%
—
🇮🇳 India
Medium confidence T3
Invert sugar syrup
1%
—
🇮🇳 India
High confidence T1
Other (salt, milk solids, leavening, emulsifier, flavor)
1%
—
🇮🇳 India
Medium confidence T2
03
The catch
The 4% that didn't stay home.
4%
Palm oil
🇮🇩Indonesia · 45%🇲🇾Malaysia · 45%🇹🇭Thailand · 7%
~37% of India's palm oil imports
04
How we know
The receipts.
Every number is sourced and tiered. We grade our own confidence so you don't have to take our word for it.
How much is hard-sourced
37% Tier 1–237% of this breakdown rests on hard data — GST schedule, live mandi prices, trade + filings. The rest is a reviewed category-typical estimate, shown with ranges.
TIER 11
Hard government data
GST notifications, import data, tariffs
TIER 21
Verified industry
Company filings, audited reports
TIER 33
Modelled estimate
Industry benchmarks + ratios
TIER 40
Honest guess
Best informed estimate; flagged as such
Sources used for this product
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