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Compare.
Two products, side by side. Which keeps more of your money in India?
Plus Iodised Salt
×
Edible Salt
Plus Iodised Salt
MRP —
0
%
Almost all Indian
Indian Value Capture
98
%
Composition (MII)
98
%
Money split
99
·
0
·
1
GST / tax
0
%
Goes abroad
1
%
Hard-sourced
38
% T1–2
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