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Two products, side by side. Which keeps more of your money in India?

Surf Excel Matic Top Load

Laundry Detergent Powder

Surf Excel Matic Top Load

MRP —

Mostly Indian

Indian Value Capture

86%

Composition (MII)

83%

Money split

72 · 18 · 10

GST / tax

18%

Goes abroad

10%

Hard-sourced

48% T1–2

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