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Compare.
Two products, side by side. Which keeps more of your money in India?
Pepsi Cola
×
Carbonated Soft Drinks
Pepsi Cola
MRP —
0
%
Largely Indian
Indian Value Capture
80
%
Composition (MII)
97
%
Money split
54
·
28
·
18
GST / tax
28
%
Goes abroad
18
%
Hard-sourced
41
% T1–2
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