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Two products, side by side. Which keeps more of your money in India?

Pepsi Cola

Carbonated Soft Drinks

Pepsi Cola

MRP —

Largely Indian

Indian Value Capture

80%

Composition (MII)

97%

Money split

54 · 28 · 18

GST / tax

28%

Goes abroad

18%

Hard-sourced

41% T1–2

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