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Compare.
Two products, side by side. Which keeps more of your money in India?
Nivea Deep Impact Deodorant
×
Deodorant & Perfume
Nivea Deep Impact Deodorant
MRP —
0
%
Mostly Indian
Indian Value Capture
85
%
Composition (MII)
77
%
Money split
76
·
18
·
6
GST / tax
18
%
Goes abroad
6
%
Hard-sourced
43
% T1–2
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