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Two products, side by side. Which keeps more of your money in India?

Nescafé Classic Coffee

Instant Coffee

Nescafé Classic Coffee

MRP —

Mostly Indian

Indian Value Capture

89%

Composition (MII)

92%

Money split

73 · 18 · 9

GST / tax

18%

Goes abroad

Hard-sourced

45% T1–2

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