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Compare.
Two products, side by side. Which keeps more of your money in India?
Lifebuoy Total Soap
×
Bar Soap
Lifebuoy Total Soap
MRP —
0
%
Largely Indian
Indian Value Capture
71
%
Composition (MII)
41
%
Money split
58
·
18
·
24
GST / tax
18
%
Goes abroad
24
%
Hard-sourced
44
% T1–2
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