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Compare.
Two products, side by side. Which keeps more of your money in India?
Himalaya Whitening Toothpaste
×
Toothpaste
Himalaya Whitening Toothpaste
MRP —
0
%
Mostly Indian
Indian Value Capture
91
%
Composition (MII)
69
%
Money split
74
·
18
·
8
GST / tax
18
%
Goes abroad
8
%
Hard-sourced
39
% T1–2
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