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Compare.

Two products, side by side. Which keeps more of your money in India?

Colgate Cibaca Anticavity

Toothpaste

Colgate Cibaca Anticavity

MRP —

Largely Indian

Indian Value Capture

82%

Composition (MII)

69%

Money split

65 · 18 · 17

GST / tax

18%

Goes abroad

17%

Hard-sourced

39% T1–2

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