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Compare.
Two products, side by side. Which keeps more of your money in India?
Coca-Cola Zero Sugar
×
Carbonated Soft Drinks
Coca-Cola Zero Sugar
MRP —
0
%
Largely Indian
Indian Value Capture
81
%
Composition (MII)
97
%
Money split
55
·
28
·
17
GST / tax
28
%
Goes abroad
17
%
Hard-sourced
41
% T1–2
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