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Compare.

Two products, side by side. Which keeps more of your money in India?

Coca-Cola Thums Up Charged

Carbonated Soft Drinks

Coca-Cola Thums Up Charged

MRP —

Largely Indian

Indian Value Capture

81%

Composition (MII)

97%

Money split

55 · 28 · 17

GST / tax

28%

Goes abroad

17%

Hard-sourced

41% T1–2

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