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Compare.
Two products, side by side. Which keeps more of your money in India?
Cadbury Dairy Milk Crackle
×
Chocolate
Cadbury Dairy Milk Crackle
MRP —
0
%
Largely Indian
Indian Value Capture
80
%
Composition (MII)
67
%
Money split
63
·
18
·
19
GST / tax
18
%
Goes abroad
19
%
Hard-sourced
45
% T1–2
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