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Compare.
Two products, side by side. Which keeps more of your money in India?
Britannia Whole Wheat Bread
×
Bread & Bakery
Britannia Whole Wheat Bread
MRP —
0
%
Almost all Indian
Indian Value Capture
98
%
Composition (MII)
97
%
Money split
95
·
5
·
0
GST / tax
5
%
Goes abroad
0
%
Hard-sourced
52
% T1–2
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