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Two products, side by side. Which keeps more of your money in India?

Ariel Complete Detergent

Laundry Detergent Powder

Ariel Complete Detergent

MRP —

Mostly Indian

Indian Value Capture

94%

Composition (MII)

83%

Money split

79 · 18 · 3

GST / tax

18%

Goes abroad

Hard-sourced

48% T1–2

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