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Compare.
Two products, side by side. Which keeps more of your money in India?
Amul Vanilla Ice Cream
×
Ice Cream
Amul Vanilla Ice Cream
MRP —
0
%
Mostly Indian
Indian Value Capture
92
%
Composition (MII)
88
%
Money split
80
·
18
·
2
GST / tax
18
%
Goes abroad
2
%
Hard-sourced
50
% T1–2
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